Who I am
Fashion Designer focused on innovation, research, and product development.
I combine creative and technical thinking with a strong interest in AI, using emerging technologies to enhance visual research, image production, and product development. My practice includes exploring imagery, colour, and graphic experimentation to develop new visual directions.
I develop tools and systems that support both creative exploration and workflow efficiency, creating more room for experimentation at the intersection of fashion, technology, and innovation.
Crious
Personal project
The brand
CRIOUS is an independent fashion project based in Milan, focused on product development and small-scale production.
Spanning the full development process, the project involves direct collaboration with Chinese manufacturers, overseeing sourcing, sampling, and limited production. This hands-on approach fosters a controlled dialogue between creative direction and industrial execution.
First drop · Tiehoodie
An everyday essential reimagined. Familiar, but CRIOUS.
The first drop, TIEHOODIE, reflects the brand’s core vision: a hybrid garment merging formal and casual codes, embodying contrast and reinterpretation as key design principles. For this drop, I conducted a streetcasting in Milan, creating a series of portraits over the course of two days.
Famiglia Oversize
Menswear and kidswear thesis collection
Shooting
Famiglia OversizeLookbook
Scroll down: the prints scattered on the table settle into the lookbook. Hover a photo to zoom in, select it to see it full screen.
Art Direction and Design Benedetto Semeraro · Photography Elisa Bontempo · Models Moadu, Thomas and Achille
Concept
“In every family there’s a black sheep; in this one, they all are.”
The collection portrays a family beyond conventions, turning daily routines into a surreal theatrical performance that becomes the stage for human comedy.
Childhood and adulthood blend in a unique balance between naivety and awareness. With exaggerated shapes and bold colors, Famiglia Oversize speaks to those who feel different, inspiring inclusivity and acceptance without prejudice.
Iconographic bookVisual research
Scroll down: the book opens and breaks down into all its pages. Hover a page to zoom in, select it to see it full screen.
Colors
SketchAdult and child
AI renderEach look is shown as a photorealistic render generated with AI from my hand-drawn sketch. Move the mouse over a figure — or choose “Hand drawing” — to reveal the original drawing underneath.
Merchandising planTechnical flats
The flats follow one another on their own: each new drawing lands on top of the previous one. Hover to pause, select it to enlarge.
Prints
Inspired by Sol LeWitt's conceptual art, the prints reinterpret modular geometries with a playful and ironic touch, creating dynamic compositions that balance order and chaos. The tartan is deconstructed into a flat, contemporary pattern, enhanced by vibrant colors that convey energy and creativity. Among the graphics, the standout is the “AMO” print, a universal symbol of inclusivity and equality.
RGB 255-255-255
RGB 249-199-88
RGB 201-49-120
RGB 176-25-39
RGB 26-114-143
RGB 24-65-132
RGB 0-0-0
Allover prints in use · select a print to see where it was applied
Collaboration
Majocchi
Collaborating with Majocchi was an honor. They appreciated how I integrated their textile selections into my collection, from the playful crinkled stripe evoking childhood to the aluminum-layered fabric creating sound. These choices perfectly aligned with the concept, highlighting a unique synergy between their materials and my design vision.
Comp: 100% cotton + aluminium film
Comp: 100% recycled PES + resin
Comp: 100% recycled PES + PU memb
3D design
Puller
A custom zip puller for the collection, drawn and modelled in 3D.
Fashion film
Achille
“Achille” — A Fashion Film from “Famiglia Oversize” Thesis Collection.
Art Direction and Design Benedetto Semeraro
DOP Paul Guccione
Editing Paul Guccione
Talent Achille by Pepper Kids and Thomas Bruckner
Tobi
Menswear collection
Concept
The “TOBI” collection takes inspiration from Japanese construction workers, known as Tobi. This term also evokes the image of a hawk, a symbol of loyalty, boldness, and courage in Japanese culture.
Agile and precise, these workers move on scaffolding like hawks in the sky. Their typical attire includes wide “tobi trousers” and traditional “jikatabi” shoes, both key elements of the collection. Beyond workwear, scaffolding—with its clean lines, symmetry, and functional details like hooks and straps—has also influenced the designs. The result is a fusion of structure and aesthetics, turning traditional workwear into refined contemporary sportswear.
Colors
Looks
ManipulationHawk manipulation
One of the collection manipulations evokes the wings of a hawk, achieved by overlapping layers of fabrics sewn together and then torn apart, creating folds and openings that add volume and movement to the surface.
Tobi pantTechnical sheet
Scroll sideways to read the whole sheet.
Shooting
Tobi
Art Direction and Design Benedetto Semeraro · Model Thomas
Hikikomori
Kidswear CLO 3D collection
Concept
Hikikomori, a Japanese term meaning “to stay on the sidelines”, is used to indicate those who decide to withdraw from social life because the real is unable to accept these personalities.
The collection doesn’t want to become a tragic narrative of this phenomenon but wants to explore the inner beauty that hides in the bedrooms of these kids.
The target of the collection is the kid aged 10 to 16 who uses his personality as a weapon against the world.
Product
For the product I focused on Japanese street, I tried to represent the various personalities of these guys using colors, volumes and shapes.
The result is a provocation to the negativity that surrounds the world of the Hikikomori.
Colors
RenderCLO 3D
AI
Manifesto · fashion tools
Manifesto
AI should not replace the designer’s creativity. It should augment it.
The real potential of AI goes beyond generating an image or a render in seconds. I believe it lies in building tools that simplify and connect every phase of the creative and technical process, from research and graphic development to colourways, technical sheets, revisions and prototyping.
Even tools we now consider indispensable, like Illustrator, could be rethought, or in some cases replaced, by independently developed AI systems built specifically for fashion.
We have mostly approached AI as something that can “do it for us”. Its greater value is in extending what a designer can do:
- 01Exploring more possibilities.
- 02Reducing repetitive work.
- 03Moving faster from an idea to its technical application.
The more I use it, the more I realise we may still be looking only at the surface.
I personally designed and built all the tools presented below, specifically for the company I worked for. Each one grew out of a real need in the daily fashion design and development process.
Fashion toolsBuilt in-house
Choose a tool to see how it works.
Tool 01 — Pattern
Generate gradient stripe
The tool generates a stripe that reads as a smooth gradient using only six solid colours. The gradient is built from the order and density of the rows, so the same sequence works as a scheme: swap the six colours and a new gradient follows.
Choose a palette
382 rows, each one solid colour. No intermediate tones are used.
Perceived colour at a distance: the optical mix of the rows.
Six colours are ordered from light to dark and distributed over 382 rows.
Where light rows thin out and dark rows get denser, the eye reads an intermediate tone. The blend is continuous, with no jumps.
Each row is stored as a letter, A to F. Assign six new colours to the letters and the whole stripe recolours.
Tool 02 — Colourway tool
Stripe Remapper
A woven stripe supplied as a raster image is converted into an editable vector file. Every line is measured and stored as data, so the stripe can be recoloured from a client colour card without losing its structure.
1Raster source
The stripe as supplied: a flat image, read across its whole width.
2Nine base tones
Nine solid base tones are identified, with their share of the surface.
3Vector result
Enlarged detail of the vector file: 4,489 lines, each stored with its position, width, two tones and their blend.
Mapping the base tones to new colours
Select a colourway: the 4,489 lines keep their positions and widths, only the nine tones change.
Tool 03 — Generative pattern
Zigzag Pattern Studio
From a single flame-stitch artwork to a library of seamless, rule-based colourways. The tool may only use the colours of the Pantone palette, and exports every tile as PNG or SVG.
The artwork is not tileable: its edges cut through shapes.
An interior window spanning exactly 6 horizontal and 1 vertical period.
Opposite edges match, so the tile repeats in both directions.
From colour card to variants in seconds
Pick a colour group and set the share of each colour. The tool assigns colours by the real area of every stripe, so each tile keeps the chosen percentages. Nine variants, three colour groups, generated live on this page by the same engine.
Tool 04 — Pattern generator
Pattern Generator
Each fabric is read for its colour sequence and the shape of its chevron. The generator rebuilds it from code as a seamless tile, so colours, zigzag and painted texture can then be changed freely.
Select a tile to see it as a seamless surface: the same colours with a different drawing, or new colour combinations.
Every setting in one panel
- 01
Saved — store the current setup, rename it, reopen it later.
- 02
Motif — chevron, wave or snake.
- 03
Finish — soft watercolour or brush with dark contours.
- 04
Combination — pick one of the colour presets.
- 05
Design — size, number of waves, wave height, streaks.
- 06
Band colours — recolour any single band.
- 07
Export — download the tile as PNG or SVG.
Tool 05 — Technical drawings
Piece-by-piece colouring
An archive of garment flats becomes colourable artwork. The tool recognises every closed piece of a drawing, lets each piece take a solid colour or a knit pattern, and exports the finished colourways as SVG files or A4 sheets.
Variants
The same drawing in different knit patterns, exported as SVG files or A4 sheets.
Tool 06 — Knit repeat
Repeat module finder
From the scan of a knitted sample the tool finds the repeat module, measures it in stitches and rows, and turns it into the base for new motifs and colourways while keeping the real texture of the knit.
Knitted geometric motif
From the scan of a sample the repeat module is extracted; broken down into stitches, the module becomes the base for new motifs.
01Starting sample
Scan of the knitted sample
02Digital motif
Repeat grid, straight repeat
03Module found
12 stitches × 7 rows
04 · Editing the motif
The stitches of the module are moved, repeated or removed: the texture stays that of the sample.
Width 32 stitches
Height 9 rows
Step 16 rows
Striped ribs
Chevron motif
From the chevron sample one point is extracted as the repeat module, then recoloured in black, grey and white while keeping the texture of the stitches.
01 Starting sample
Original image · blue, red, black
02 Module
One chevron point, two bands
03 Recoloured
Black · grey · white
Repeat
Straight repeat
Colours
04 · Surface
Original colours · repeated module
Black, grey, white · repeated module
Knit samples · scans
The same repeat search applied to three scans of real samples.
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Curriculum Vitae
Benedetto Semeraro
Fashion Designer focused on innovation, research, and product development.
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Skills
Fashion skills
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AI
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Languages
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Computer
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